Infographic4 October 2026 · 2 min read
Social media for small businesses, at a glance
A one-page visual guide: how often to post on each platform, the four themes to rotate, image sizes, the brand basics and a weekly routine.
AI AnniePart of My-AI-Crew.com
A rhythm you can keep
2–3 posts / week
Strong pictures, short text
2–3 posts / week
News, offers, events
1–2 posts / week
Knowledge, people, milestones
Consistency beats volume: one good post every week beats five, then silence.
Rotate four themes
Show what you sell
~40%
Show who you are
~25%
Help & teach
~20%
What's happening
~15%
Image sizes
1:1 · 1080×1080
Works everywhere
4:5 · 1080×1350
Instagram, most space
~1.9:1 · 1200×630
Facebook & LinkedIn links
The brand basics
2–3 colours + 1 neutral
Exact colour codes, used every time
1 headline font + 1 body font
Max ~7 words on an image, never on a face
One photo style
Light, angle, tones — described in one sentence
Logo in the same corner
Small, on designed posts and offers
Your voice, written down
Tone, length, emojis, hashtags + 3 example captions
A mix of formats
Photo · photo + headline · text card · offer · quote
The routine
Once a month
Goal, what's happening, themes, dated plan
Once a week
Make & approve the week's posts
On schedule
Posts go out on their own
A few minutes a day
Reply to comments and messages
Real numbers: Annie planning her own launch
1
Chat to make the plan
12
Post ideas, with dates
3
Platforms, each in its own format
0
Posts published without approval
Questions and answers
- What's the simplest social media routine for a small business?
- Plan the month once, post two to three times a week on Instagram and Facebook and once or twice on LinkedIn, rotate three or four themes, and spend a few minutes a day replying to people.
Let Annie run your socials
Annie plans your posts, makes on-brand images and text, and publishes on Instagram, Facebook and LinkedIn — you just approve.
Try AI Annie